Amazon Alexa Soon to Be the Cool Kid on Campus



Let me set the scene. You’re ready to jump in your cozy dorm room bed at Saint Louis University and you set an alarm for 9:00 AM on your university-owned Amazon Echo Dot. That’s right, every dorm room at Saint Louis University comes equipped with an Echo Dot that students can use as one of the universities initiatives to improve student efficiency.

What are virtual assistants?

Virtual assistants sometimes called artificial intelligence (AI) assistants are applications that understand user voice commands and based on these commands, complete tasks for the user. Amazon Alexa is a prime example of a virtual assistant. You activate the device by saying the command word “Alexa” and then tell it to perform a task. Amazon’s virtual assistant is a cloud-based service, meaning that it has the ability to connect to multiple systems and sources of data at once to retrieve the information needed by the user.

So why are cloud-based virtual assistants important to us college students?

A couple weeks back I was in a meeting with the University of Northern Iowa's Director of Residence Life, Nick Rafanello. Rafanello had brought up something about another university in the Midwest installing Amazon Echo Dots in the residence halls, and this peaked my interest. The first question I had, which school did this and the second, why would they go to the extent of placing an Echo Dot in all residence halls rooms? I had to find out.

    Photo: Saint Louis University

Saint Louis University (SLU), a private school in Missouri is the first Midwest school to partner with Amazon to put 2,300+ Echo Dots in the residence halls and university-owned apartments. The idea was to get residents connected to the university by using technology to enhance their educational experience. SLU has “a custom SLU skill deployed on each device, students will get instant answers to more than 100 questions specific to the University — from ‘What time does the library close tonight?’ to ‘Where is the registrar’s office?’” In other words, SLU skill, as SLU calls it, is capable of answering university specific questions on top of Alexa’s normal capabilities (minus some personalization limitations, as well as playing music over the device). This concept blew me away! Imagine if here at the University of Northern Iowa our residence hall rooms and apartments came equipped with an Echo Dot. I know I would be calling out “Alexa” all the time to have her answer questions for me, whether it be asking about dining hall hours or even having her set an alarm for me. All in all, installing the device in residence halls is changing the college experience.

The question that’s on everyone's mind. Should we be concerned about privacy while using Amazon’s virtual assistant?

Obviously in the news as of recently we’ve been hearing a lot of concerns surrounding privacy with Amazon Alexa. Amazon uses a cloud-based virtual assistant, so the user's information has to go somewhere in the cloud, it doesn’t just disappear. Let’s start with how Alexa works.

When Alexa detects the wake word (“Alexa”) she will begin streaming audio to the cloud, Alexa “uses your voice recordings and other information, including from third-party services, to answer your questions, fulfill your requests, and improve your experience.” Your voice recordings don’t go away on their own, Amazon actually stores them to enhance your Alexa experience; however, you can go through the process of deleting each individual voice recording once in the Alexa app. Alexa is designed to get smarter with every use. She collects information once the wake word is detected and “adapts to your speech pattern, vocabulary, and personal preferences.” It’s quite a useful capability unless you have privacy concerns and I think many informed users are very conscientious of the data they’re willing to share. 

Looking back at SLU, they promise their administrators cannot access anything said to Alexa. Amazon promises the only information organizations can see and control is which skills are enabled on the device as well as the room the device is assigned to. Alexa begins recording when the wake word is used to start the device. Leaving many students living in SLU residence halls and university-owned apartments weary of using the Echo Dot. Would you have used the Echo Dot in your residence hall room or apartment at college? Comment down below.

Posted by: Kate O’Dell


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Comments

  1. Very interesting read! I know currently the University has a no-AI policy in the dorms (not an official policy but they are blocked off the Wi-Fi making them effectively useless) and Panther eSports is really taking the lead on changing that, perhaps University-owned AI systems are a great middle-ground between these two concepts. This way students can get the benefits of an AI without opening up the network to potential security risks.

    However, Amazon Echos and Dots are always listening, while not recording, a simple modification could turn them into great recording devices. While I would never suspect the institution from doing this, individual students could modify these devices without being detected, posing a massive potential privacy concern for students who opt into this program.

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